"When we started talking to our actors and to our directors, this is with all due respect to the film, if you want to know what we're not doing, go watch the movie. If you want to know what we're doing, it's very much steeped in the world of the comics, but it also has a life of its own and that's really what television and our films really do is that we take the best....We hope and we're very confident that this is the beginning of something that's very exciting on Netflix."
When asked how Daredevil would fit in to the Marvel movie universe he said this
"When I watched The Avengers, which is really one of my favorite movies, during the scene when the sky opens up, the Chitauri are coming and there's a giant battle over by Grand Central Station, even in the theater I was thinking, 'In the true Marvel Universe if you go about ten blocks over and an avenue down, there's a place called Hell's Kitchen and in that world are characters like Daredevil and Jessica Jones and Luke Cage, Hero for Hire, and those characters are not going to be involved in an inter-warfare-universe-colliding incident. That's what the Avengers do and they do it really, really well and those movies are incredible. We wanted to have an opportunity to be able to tell stories about our street-level heroes and how that they could possibly interact in the world of Marvel without it feeling like it's completely detached and by the same token feeling like it's part of that world."
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